Kanso Botanicals

Repositioned a crowded clean-beauty apothecary into a 450-door Sephora global category leader through embossed Echizen washi cartons, architectural glass vessels, and a sub-50ms Shopify Plus flagship.

REVENUE & RETAIL LIFT

+318% DTC Revenue YoY & 450+ Sephora Doors Won

COMMERCIAL OUTCOME

+318% YoY

DELIVERABLES SHIPPED

4.7% CVR

LAUNCH VELOCITY

450+ Doors

[ TRANSFORMATION BRIEF & BEFORE/AFTER PROOF ]

Category Green-Space Strategy · Tactile Packaging Dielines · Shopify Plus Flagship · Klaviyo Refill Engine

1.3% CVR Commodity Apothecary → 4.7% Audited CVR · +46% AOV ($124) · 4.8x Creative ROAS

[ 01 // THE CATEGORY & SHELF CHALLENGE ]

Why Generic Positioning, Forgettable Packaging & High-Friction PDPs Capped Growth

Kanso's clinical formulations outperformed prestige incumbents, yet generic amber apothecary bottles and a 3.9-second Shopify template trapped conversion at 1.3% and stalled Sephora category buyer reviews.

[ 02 // THE KYOTO ATELIER BRAND WORLD ]

Category Green-Space Positioning, Tactile Structural Packaging & Flagship Conversion

We established 'Regenerative Kyoto Botanical Science'—pairing custom frosted terracotta glass, blind-debossed FSC Echizen cartons, and a ritual diagnostic Shopify Plus storefront with tiered 90-day refill bundles.

[ 03 // AUDITED COMMERCIAL OUTCOMES ]

Verified Retail Sell-Through, DTC Conversion Lift & Lifecycle Retention Velocity

Within two quarters of launch, DTC revenue surged +318% YoY, average order value climbed +46% to $124, and Sephora greenlit a 450-door global retail rollout with zero packaging chargebacks.