Kuroko Roasters

Scaled a boutique Tokyo single-origin roastery into a 52,000-member international coffee subscription brand via tactile sumi-charcoal valve bags and a guided roast-profile Framer flagship.

REVENUE & RETAIL LIFT

+240% Active DTC Subscribers (52,000 Recurring Members)

COMMERCIAL OUTCOME

+240% Subs

DELIVERABLES SHIPPED

4.9% CVR

LAUNCH VELOCITY

52k Members

[ TRANSFORMATION BRIEF & BEFORE/AFTER PROOF ]

Brand World Identity · Custom Valve Bag Dielines · Roast-Matcher Web Quiz · Lifecycle SMS

Single-Cafe Foot Traffic → 52,000 Active Recurring Subscribers · 4.9% Quiz-to-Checkout CVR

[ 01 // THE CATEGORY & SHELF CHALLENGE ]

Why Generic Positioning, Forgettable Packaging & High-Friction PDPs Capped Growth

Kuroko's tasting room in Shibuya had a cult following, yet online visitors bounced from dense origin jargon without knowing which roast suited their morning brew method.

[ 02 // THE KYOTO ATELIER BRAND WORLD ]

Category Green-Space Positioning, Tactile Structural Packaging & Flagship Conversion

We designed debossed matte sumi-black bags with color-coded origin seals and built a 35-second interactive Brew & Palate Matcher that recommends a personalized 2-bag cadence.

[ 03 // AUDITED COMMERCIAL OUTCOMES ]

Verified Retail Sell-Through, DTC Conversion Lift & Lifecycle Retention Velocity

Recurring DTC subscribers grew +240% to 52,000 active members, storefront conversion hit 4.9%, and gift box unboxing videos drove 38% of new organic customer acquisition.