Sora Ceremonial Matcha

Transformed a regional Uji tea importer into a shelf-dominating ceremonial matcha tin and sparkling RTD beverage line stocked in 4,200+ Whole Foods and Erewhon doors nationwide.

REVENUE & RETAIL LIFT

4,200+ Retail Doors Stocked & 68% Repeat Subscription Rate

COMMERCIAL OUTCOME

4,200+ Doors

DELIVERABLES SHIPPED

68% Sub Rate

LAUNCH VELOCITY

3.8x Velocity

[ TRANSFORMATION BRIEF & BEFORE/AFTER PROOF ]

Trademark Naming · Tin & Can Lithography · Retail Buyer Pitch Deck · Recharge DTC Storefront

Regional Bulk Wholesaler → 4,200+ National Retail Doors · 3.8x Category Shelf Velocity

[ 01 // THE CATEGORY & SHELF CHALLENGE ]

Why Generic Positioning, Forgettable Packaging & High-Friction PDPs Capped Growth

Sora sourced first-harvest Uji ceremonial matcha directly from family farms, but mute kraft pouches blended into grocery shelves and failed to capture younger RTD energy drinkers.

[ 02 // THE KYOTO ATELIER BRAND WORLD ]

Category Green-Space Positioning, Tactile Structural Packaging & Flagship Conversion

We crafted an unmistakable Uji Celadon + Kyoto Vermilion visual code across matte-litho tins and condensation-ready sleek cans, paired with a QR-to-subscription insert funnel inside every retail multipack.

[ 03 // AUDITED COMMERCIAL OUTCOMES ]

Verified Retail Sell-Through, DTC Conversion Lift & Lifecycle Retention Velocity

Whole Foods and Erewhon buyers approved regional-to-national expansion across 4,200+ doors in 8 months, while DTC subscription retention reached 68% at Month 6.